Concerning Non-conflict Diamonds And Precious Stone Branding.
February 17th, 2012
All the clarification shared with you at this point stem from my preoccupation with both issues: Diamond Brands and Lab grown diamonds. The relationship between non-conflict diamonds and precious stone branding is delicate. Man made diamonds are used repeatedly & interchangeably with blood free diamonds.
The emergence of conflict-free diamonds has to do, other than the harsh and bona fide reality, with their exposure in the film “blood diamonds”, starring Leonardo di Caprio. The term blood diamond refers to diamonds that are traded illegitimately, smuggled that is, and extracted all the way through, almost slave-labour, from African countries mines. In the case of blood diamonds, their proceeds are used, in addition to all additional bad features, to finance fighting and for armaments for warring parties in Africa, many using also kid soldiers to boot
The facts regarding blood diamonds are by now quite customary to a few, if not many, who are in the market for diamonds. Confusion between diamond business is rife: what is a “good diamond brand” Are there diamond brands at all? What ARE diamond brands? Which ones are good? Which one follow ethical guidelines and are, therefore “moral diamonds”. “Which diamond brands are clean diamonds, for that matter, eco-friendly diamonds One easy solution in attempting to focus on ethical diamonds, on diamonds of clear and clean origin is to focus on Canadian Diamonds, Canadian origin diamonds, that is.
When learning the matter of lab-grown diamonds and Canadian Diamonds at times “brand names” emerge all through the exploration. What do those names stand for? Is there a bona fide difference between one brand of Canadian diamonds and a different brand of Canadian source diamonds?
Not like the majority items of fashion and luxury, grand quality diamonds are very identical with each other, all thriving to reach the high point of top cut excellence, great Clarity & Color, yet, of the same design: equal number of facets of the same configuration, no feature to differentiate them between the “brand names”, no additional pocket, stitch or overall design, no different aroma as amongst luxurious fragrances-they are, in a word, identical. High quality diamonds being basically identical.
Well, the infamous worldwide conglomerate “De-Beers”, the monopoly holder on the supply of expensive diamonds of days past, has been trying to “brand” its expensive diamonds also on a retail level, under its appropriate name, and for a large premium. De Beers hard work of branding are bound to fail as not only does it not correlate in the mind of consumers with ethical practices (many would dispute that its methods are anything but it), but, as well, why pay a premium for a precious stone of suspicious origin and ethical kind, if equal in all related features to, well, ANY other well cut diamond?
The subject of branding expensive diamonds becomes rather tough: how do you differentiate objects that by definition thrive to be indistinguishable, specifically being of idyllic cut proportions, etc.? Attempted options consisted generally of name change . This is akin of, frankly, knock-offs As is someone recreates Levi’s Jeans but names it instead Johny’s (or even Channel’s ) and expected it to catch and fetch a premium too
A different solution is to call attention to their moral nature, their clean origin, being conflict free diamonds etc. I discovered that Igloo diamonds managed to nearly create a new, if not revolutionary diamond product vibram five fingers shoes , a new diamond conception. Whilst being clearly of ethical diamond nature and nonconflict origin (they are Canadian Diamonds), they also, clear a plot within a minefield in Angola through an worldwide association. By doing so, each diamond is more than itself, so to speak It is a crystal – and a plot of soil cleared of all landmine And I really wish thse guys best of luck with their effort. Keep on bringing goodness to this world, my friends!